Alienware introduces a Lego-style PC set, featuring the miniature replica of the Area-51 NUC PC, consisting of 318 building blocks.
Alienware's Latest Stunt: A Fake PC Lego Kit
Alienware's antics never cease to amaze us! They've just unveiled the Alienware Area-51 Brick Kit, a Lego set that will cost you a whopping 9,999 ARP (Alienware Reward Points). But don't get too excited, fam, as this "PC" is nothing more than a cute, blocky replica of the Alienware Area-51.
This little desktop PC look-alike is constructed with 318 "authentic Lego bricks", standing at 2.2 x 5.3 x 5 inches, just a tad smaller than a modern NUC. Don't be fooled, it's a mere ornament that stands like a tower, echoing the Alienware Area-51 Desktop it was modeled after.
The blog post on this novelty item offers a sneak peek at the tower with and without its side window. It's a cool sight, but we can't help but feel a bit meh about it. The 2025 Area-51 design isn't as iconic as previous models, making it harder to spot from a distance. Remember the H. R. Giger-esque Area-51 Predator designs back in the early 2000s, or the angular triple bay hexagon designs from the mid-2010s? Those were unmistakable, clearly Alienware!
And come on, what's a Lego set without some RGB LED lighting? The set is designed to decorate your space, so a touch of RGB would've made it truly spectacular. Or maybe they could've included some PC functionalities? A harmless dream, we know.
Getting your hands on this Alienware Area-51 Brick Kit isn't a walk in the park. It's buried in the ARP Marketplace, where you can exchange your loyalty points for Alienware merch like keychains, socks, and stickers. Compared to the other goodies, this kit is the most expensive and desirable item, but figuring out how to get those ARP points is a hassle.
You can accumulate ARP by installing the Alienware Arena app, participating in community events, and engaging with the community. You can earn points through daily log-ins, browsing time, quests, and connecting your Steam, Twitch, and Discord accounts. But how long it'll take to earn 9,999 ARP is anyone's guess, though those who are already part of the Alienware community might have a head start.
Past Tech and Lego Collaborations
The tech and Lego worlds have collided before, resulting in some pretty cool collaborations. Last year saw ASML and Lego team up for the TWINSCAN EXE:5000 set, an intricate representation of semiconductor manufacturing machinery. It debuted at $228, exclusively for employees. It's been a while since we've heard about it.
SK hynix and Oxford Toys also joined forces earlier this year, launching a model that allows builders to construct their own Package and Test Facility, advertised at roughly $30 in Korean currency. However, the availability of this set is uncertain outside of Korea.
So, there you have it! If you're an Alienware and Lego fan, here's yet another way to show off your fandom (and your ability to accumulate ARP). But remember, folks, this isn't a functioning PC. It's a cute desktop replica made of Lego bricks! Now, go grab those ARP points!
In the realm of home-and-garden and lifestyle products, this latest Alienware Area-51 Brick Kit, constructed with 318 Lego bricks, could be an intriguing addition to any tech enthusiast's gadget collection, blending elements of technology and play. Meanwhile, past collaborations between tech companies and Lego, such as the TWINSCAN EXE:5000 set by ASML and the Package and Test Facility model by SK hynix and Oxford Toys, have demonstrated the potential for such partnerships to offer unique and fascinating creations.