BEE Retail's Project Secures Prime Award at 2024 LIFE 360 in-store Prizes
LVMH's Parfums Christian Dior K11 Store Wins Top Environmental Award
LVMH Moët Hennessy Louis Vuitton's Parfums Christian Dior store at K11 in Hong Kong has been honoured with the prestigious Best Store for the Environment and Store of the Year awards at the 2024 LIFE 360 in Stores Awards.
The store's sustainability efforts have been recognised for their innovative strategies and commitment to environmental stewardship. LVMH, the world's leading luxury products group, has demonstrated its dedication to excellence in this area for many years.
The Parfums Christian Dior K11 store was a pioneering project that adopted an updated version of LVMH's "LIFE in Architecture" Sustainable Store Planning Standard from the early design stage. This forward-thinking approach has resulted in a store that boasts high energy efficiency, lighting quality, and water conservation.
Innovative strategies, such as fresh air supply, air quality monitoring, and a customer reuse program, support carbon reduction and enhance health and well-being. These initiatives reflect LVMH's long-standing commitment to environmental and social responsibility.
Maxime Pruvost, Co-Founder of BEE Retail, the leading green building consultancy that collaborated on the project, expressed his pride in contributing to Dior Parfums winning Store of the Year in 2024. He also expressed gratitude for supporting LVMH's store sustainability journey since 2017.
The LIFE 360 in Stores Awards, launched in 2016, is a biannual event that honours stores with significant progress in sustainability. The awards have eight sustainability categories: Collaborative Governance, Smart Building Facade, Energy Synergy, Water Stewardship, Lighting the Way, The Air We Share, Sustainable by Design, and Smart Maintenance.
LVMH's commitment to sustainability extends beyond its own stores. The company partners with regional retailers through the "Unity for Change" initiative, further expanding its influence in promoting sustainability. LVMH launched this initiative at COP28, bringing together retailers to align with its global environmental vision, reinforcing its commitment to a sustainable future.
Antoine Arnault, LVMH Image & Environment, expressed his pride in the stores that embody LVMH's core values of creativity, innovation, and excellence while also contributing to a sustainable future.
The Parfums Christian Dior K11 store achieved the highest score across all criteria in the 2024 LIFE 360 in Stores Awards. However, the specific individual or organisation who gave the awards is not mentioned in the available search results.
LVMH continues its leadership in sustainability with ongoing initiatives like the updated "LIFE in Architecture" guide promoting sustainable building practices since 2015. The company's dedication to sustainability aims to ensure the environmental performance of over 6,000 of their Maisons' stores worldwide.
In conclusion, LVMH's Parfums Christian Dior K11 store's win at the LIFE 360 in Stores Awards is a testament to the company's commitment to sustainability and its ability to create stores that are not only beautiful and innovative but also environmentally friendly.
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