Beiersdorf's Energen Revitalizes Skin with Outdoor-Inspired Power
The beauty industry is shifting focus to address post-pandemic concerns, with consumers seeking products that harness the energizing power of the outdoors. Beiersdorf's new product, Energen, taps into this trend, aiming to revitalize skin and combat consumers energy-related imperfections.
The coronavirus pandemic has sparked a surge in outdoor activities, creating 'outdoor oasis' spaces for relaxation and mental health boosts. This shift has consumers seeking products that connect with nature and address their post-pandemic demands. Enter Energen, a product by Beiersdorf designed to reduce skin imperfections caused by fatigue.
Energen is composed of a three-dimensional hydrocolloidal matrix containing galactomannans and saponosides. These ingredients stimulate cellular energy production in mitochondria, leading to improved skin brightness, moisture, tone, and energy. Clinical trials have shown Energen's effectiveness, with a 13.9% improvement compared to a placebo over 28 days. The product's natural composition allows brands to create a compelling storytelling concept that resonates with consumers' desire for outdoor-inspired, energizing skin cancer solutions.
Beiersdorf's Energen is at the forefront of a post-pandemic beauty trend, offering consumers a product that harnesses nature's energizing power to revitalize skin and combat consumers energy-related imperfections. With its proven results and natural composition, Energen is poised to appeal to a wide range of consumers seeking outdoor-inspired solutions.
