Butcher in Adelaide introducesinnovative, eco-friendly beef without moral dilemma
In a groundbreaking development, CH4 Global, a pioneering company in sustainable beef production, has partnered with Windsor Meats in Malvern to produce low-methane beef. This partnership marks a significant step towards a more sustainable livestock industry in South Australia.
CH4 Global has garnered international recognition, with accolades from The New York Times, Time Magazine, CNBC, Mitsubishi in Japan, Chipotle in the US, Lotte in South Korea, and UPL in India. The company's mission is to integrate its methane-reducing beef production entirely within South Australia.
The South Australian government views CH4 Global as having the potential to revolutionise the livestock and agriculture industry. Co-founder Dr Steve Meller joined Trade and Investment Minister Joe Szakacs on a CEO delegation to the World Expo in Japan, further highlighting the government's support for this innovative venture.
The company's work on sustainable beef presents a tangible climate solution. The secret lies in the use of Asparagopsis, a type of red seaweed scientifically proven to cut methane emissions from cows by up to 90% when used as a feed additive.
The premium wagyu range from this partnership is already available for purchase at Windsor Meats in Adelaide, making it the first retail outlet worldwide to stock low-methane, sustainable beef. Angus beef products at a more affordable price point are expected on shelves by October.
CH4 Global's goal is to create an ecosystem benefiting farmers, consumers, and retailers with sustainable beef. The company is a member of Brand SA, which promotes South Australian products under its "Buy SA" campaign. This partnership with CH4 Global offers a climate-conscious option among growing South Australian goods, aligning with the "Buy SA" campaign's ethos.
As part of its plans to increase capacity, CH4 Global's Louth Bay EcoPark aims to serve 45,000 cattle daily, a tenfold increase from its current capacity. A wider rollout of this beef to South Australia's top retailers and restaurants is expected, further cementing South Australia's position as a leader in sustainable agriculture.
The Malinauskas Government is proud of its continued support for CH4 Global, viewing it as a crucial player in the state's efforts to combat climate change and promote sustainable agriculture. With this partnership, South Australia is offering a tangible solution to the issue of methane emissions from the livestock sector, contributing significantly to global warming.
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