Corporate Gifting: Gardenuity's Plant Present Initiative
Gardenuity's Corporate Gift Giving Program Emphasizes Meaningful, Impactful Gifting
Gardenuity, a company dedicated to making gardening accessible, has launched a unique Corporate Gift Giving Program. Led by COO Doug Platts, the program aims to create positive reinforcement and foster a thriving work environment by focusing on impactful gifting strategies.
The program centres around personalized, meaningful gifts that revolve around gardening. These gifts encourage nurturing and growth, offering wellness benefits and stress relief through engaging with plants. Educational and supportive gifting is also a key aspect, with detailed watering instructions and sunlight recommendations provided to empower recipients to succeed in caring for their gifts, increasing engagement and satisfaction.
According to Platts, the goal is to create emotional connections and lasting memories through gifts that symbolize growth and care, rather than just material value. This approach not only enhances workplace relationships and morale but also aligns with Gardenuity's brand values and mission.
The program emphasizes that these gardening gifts are more than just commodities—they represent opportunities to improve mental health, promote sustainability, and nurture life. This strategy contrasts with traditional corporate gifts by prioritizing experiences and personal growth over mere material symbolism.
Custom gifts should not be overly branded, as recipients may not want to have them on display at home or in their office. Gardenuity believes that people are brought together by the joys of gardening.
John Ruhlin, author of "Giftology", recommends identifying a gift where you afford the best possible version, researching the recipient and their family, and not overdoing branding on custom gifts. In his book, Ruhlin notes that if you spend $100 on a watch, for example, and it doesn't stand out, the chances of it being remembered are less likely.
The Gardenuity gifting experience includes personal touches and a fun, memorable experience through Match capabilities. This ensures that each gift is tailored to the recipient, making it a unique and cherished item.
By focusing on impactful gifting strategies, Gardenuity's Corporate Gift Giving Program is not just about creating a positive work environment, but also about genuinely improving recipients' lives by connecting them with nature and gardening experiences.
Gardening gifts from Gardenuity's program not only foster a thriving work environment but also promote personal wellness and lifestyle improvements, as they encourage nurturing and growth, offering stress relief and mental health benefits through engaging with plants. This program, inspired by COO Doug Platts, also aligns with home-and-garden values by providing experiences that enhance life, contrasting traditional corporate gifting.
