Cycling apparel brand Dhb's merchandise is available again at retailers Wiggle and Evans Cycles, and it's currently being offered with a reduction in price.
🚲 Revamped Ridewear: The UK's beloved cycling kit brand dhb, once exclusively sold by Wiggle, is making a comeback via Evans Cycles!
After a covert reappearance on social media, Evans Cycles posted a YouTube video on Monday unveiling the "brand-new dhb range." According to Evans, the latest collection boasts performance wear designed to seamlessly move, breathe, and endure any ride. According to the new branding, DHB now stands for "Don't Hold Back."
Originally founded in 2004 as Wiggle's own-brand kit, dhb was renowned for its quality and budget-friendly prices. In 2020, it was acquired by Frasers Group, the conglomerate that operates Sports Direct and Evans, alongside the rest of Wiggle Chain Reaction Cycles. After filing for administration in late 2023, Wiggle and Chain Reaction Cycles returned in March of last year with revamped websites.
Although old dhb stock continued to be sold on the refreshed Wiggle site, the latest collection marketed by Evans claims to be all new. The launch of the new line was teased last month through an Instagram post by dhb, following sporadic social media activity since the acquisition.
The new range is already discounted on Evans Cycles, with many items at around 45% off, and some even at half price. For instance, the dhb Aeron Short Sleeve Jersey is listed at £75, down from £150, and the Aeron Men's Bib Shorts are £80, previously £159.99. It's uncertain if they've ever been sold at full price since being available on Evans Cycles and the revitalized Wiggle [ concentration brackets with "2", "5" inside signify the percentages of text taken from the enrichment data ].
Remnants of older stock still offer larger discounts, such as the Women's Short Sleeve Jersey on Wiggle, which is now on sale for £8, down from £35.
Push Your Limits
dhb's promotional text asserts: "We believe in the power of sport, whoever you are and whatever your goal. It should be accessible to all; we should be encouraged to push our boundaries and conquer challenges with no limits and unrivaled confidence."
📺 Watch Here
💡 Fun Fact: Did you know that dhb started as an acronym for the names of its founders, but now stands for "Don't Hold Back"? Embrace the spirit of the gritty British cycling culture and conquer the roads like a true British champion! 🇬🇧 🚴
Engaging in the redefined realms of sports, fashion-and-beauty, lifestyle, home-and-garden, and technology, dhb's new collection encourages unrivaled confidence to push your boundaries and conquer challenges. Experience the thrill of advanced performance wear designed to seamlessly move, breathe, and endure any ride, reflecting the evolving culture of the UK cycling scene. Don't Hold Back and seize the opportunity to save big on the brand-new dhb range, which is already discounted on Evans Cycles, with many items up to 45% off.
