Decline in convertible sales dominates Britain, overshadowed by the rise of SUV market popularity
Headline: The Decline of Convertibles and the Rise of SUVs in the Automotive Market
The automotive market is witnessing a significant shift in consumer preferences, with the popularity of convertibles taking a hit and SUVs and crossovers gaining momentum.
Paragraph 1 In the past two decades, the convertible car market has experienced a substantial decline. The availability of new convertible models in the UK has reached a 25-year low, with only 16 models on offer, marking a 45% drop since 2020 and a 50% decrease since 2000. This trend is in stark contrast to the surge in SUVs and crossovers, which have seen a 543% increase in availability and popularity over the same period.
Paragraph 2 The shift towards SUVs is influenced by several factors. These vehicles offer year-round usability, perceived utility, and a broader appeal that resonates with changing lifestyles and regulatory landscapes. SUVs are favoured for their practicality, space, and perceived safety, overshadowing the lifestyle and seasonal appeal of convertibles.
Paragraph 3 This dynamic is evident in the luxury car segment as well. Luxury SUVs are outselling traditional sedans and sport models, with Porsche's electric SUV models like the Cayenne leading trends. This shows that even in premium markets, preferences have moved towards SUVs.
Paragraph 4 The decline in convertible sales is not limited to the UK. Globally, the Global Automotive Panoramic Sunroof Market is expected to reach $18.05bn in 2025 and surge to $48.78bn in the next decade, indicating a growing preference for panoramic roofs over convertibles, especially in electric cars where they make more sense aerodynamically.
Paragraph 5 Despite the decline, there are still some iconic convertibles that continue to hold their ground. The Mazda MX-5, the longest-standing affordable convertible still on sale in Britain, has been in production since 1990. BMW's 'Z' range of cars, which has consistently offered a convertible since the unveiling of the Z3 in 1995, also continues to be a part of the market.
Paragraph 6 In the midst of this decline, there are two bright spots for convertibles. The MG Cyberster, the first convertible electric vehicle roadster on sale, and the Fiat 500e are the only electric roof-down offerings among the UK's top 30 manufacturers. The new Renault Scenic also features a 'solarbay' panoramic roof that darkens and lightens on voice-controlled demand, offering a modern twist to the traditional convertible experience.
Paragraph 7 Despite the challenges, the convertible market continues to attract a niche audience. This market segment is focused on sporty or nostalgic buyers who appreciate the unique driving experience that convertibles offer. With the right strategies and innovations, the convertible market may yet find a way to weather this storm and maintain its allure.
Sources: [1] Wheelz.me UK Convertible Choices, 2025 [2] Accio.com Luxury Car Trends, 2025
- In the home-and-garden domain, the shift towards SUVs in the automotive market might influence the design of living spaces, potentially leading to a rise in demand for SUV-inspired furniture and decor.
- Amidst the declining convertible market, the surge in the electric-vehicles sector presents an opportunity for manufacturers to innovate, such as with the MG Cyberster, an electric convertible roadster, to cater to a growing niche of automotive enthusiasts seeking sustainable options.
