Drew Barrymore introduces new cookware line in collaboration with Walmart
In an exciting development, Beautiful Kitchenware – a joint venture between actress Drew Barrymore and Made by Gather – has officially launched its first product line at Walmart. This partnership, aimed at strengthening Walmart's relationship with Drew Barrymore and tapping into a category experiencing growth during the pandemic, offers a vibrant and modern collection of kitchenware.
The Beautiful Kitchenware line, featuring over 150 kitchen appliances and cookware, includes a variety of products such as air fryers, crockpots, and knife sets, all designed to blend seamlessly into any chic kitchen design, offering a blend of style and functionality. The majority of products will be priced under $100, making them accessible to a wide range of consumers.
The collection has already shown promising signs of success. The touchscreen air fryer from Beautiful Kitchenware sold out in less than 24 hours after its debut on the Drew Barrymore Show, demonstrating its potential as a lucrative partner.
Shae Hong, founder and CEO of Made by Gather, stated that the designs, colors, and performance of Beautiful Kitchenware's products are unlike anything currently on the market. The brand touted its touchscreen technology, elegant design, and contemporary colors in its release.
The home category has emerged as an unlikely winner during the pandemic, with consumers spending more time working and cooking at home. This trend has been reflected in the sales figures, with home goods showing a year-over-year sales increase of 5.1%, according to the U.S. Department of Commerce tracked by Retail Dive.
Drew Barrymore has been working with Walmart on various projects over the years, including the launch of Drew Barrymore Flower Home furniture and decor collection in 2019 and the release of Drew Barrymore's Flower brand cosmetics in Walmart in 2013. This continued collaboration between Drew Barrymore and Walmart is set to bring the Beautiful Kitchenware line to Walmart.com starting Monday and at Walmart stores nationwide on April 19.
By focusing on quality, style, and affordability, Beautiful Kitchenware has positioned itself as a trendy and desirable brand in the kitchenware market, competing with other celebrity-endorsed brands. The brand's success can be attributed to Drew Barrymore's involvement, which has contributed to its visibility and appeal, particularly among fans of the actress and those interested in modern kitchen aesthetics.
With the Beautiful Kitchenware line now available at Walmart, consumers can expect to find a range of stylish and functional kitchenware that suits their needs and enhances their kitchen space.
- The pandemic has led to an unexpected surge in the home category, with consumers increasingly interested in home goods and kitchenware.
- The Beautiful Kitchenware line, with its touchscreen technology, elegant design, and contemporary colors, is set to challenge other celebrity-endorsed brands in the market.
- Alongside her successful collaborations with Walmart on home decor and cosmetics, Drew Barrymore has now launched a vibrant kitchenware line that is accessible to a wide range of consumers.
- The latest movie blockbusters might not be as captivating as the touchscreen air fryer from Beautiful Kitchenware, which sold out within 24 hours of its debut.
- In the realm of AI and space exploration, it seems that stylish and functional kitchenware has found its niche in the realm of lifestyle and fashion-and-beauty, particularly given the increase in home-and-garden spending during the pandemic.
