Dubai Run Gets Boost with GMG Partnership
Dubai's fitness scene has received a boost with a new five-year partnership between Dubai Festivals and Retail Establishment (DFRE) and Global Merchandise Group (GMG). Mohammad A. Baker, GMG's Deputy Chairman and CEO, sealed the deal in Dubai, representing his company.
The agreement sees GMG become an Association Partner of Dubai Run, a key event in the Dubai Fitness Challenge. This annual event will transform Sheikh Zayed Road and Emaar Boulevard into a global running track on 23 November 2025.
GMG will bring its expertise to enhance participant experience through engaging on-ground activations. The partnership aims to foster community participation and encourage Dubai's residents to embrace daily fitness habits. This aligns with the Dubai Fitness Challenge's goal to make Dubai one of the most active cities in the world.
The five-year partnership between DFRE and GMG is set to invigorate Dubai's fitness landscape. Through Dubai Run, the collaboration seeks to inspire communities and promote active lifestyles, contributing to Dubai's fitness vision.
