Enchantment unfolds at the balconies, revealing a captivating spectacle.

Enchantment unfolds at the balconies, revealing a captivating spectacle.

Pepito and Tapil at Ayala Center Cebu's "Blooms" Festival

Step into a kaleidoscope of blooming beauty as Ayala Center Cebu and the Cebu Bougainvillea Group team up to host the "Petals and Threads Fashion Show" on April 25th, 2025. This riveting annual event unfolds at The Terraces of Ayala Center Cebu, regaling us with a vibrant blend of fashion, dance, and floral aesthetics.

The extravaganza bursts into life with an electrifying dance performance by the PHGYW Family, immersing the audience in a riot of color and energy that leaves one raring for more. The runway quickens its pulse, blooming with an array of floral-inspired garments, transforming into a resplendent garden of local fashion.

Titled as a unique Ayala Center Cebu and the Cebu Bougainvillea Group partnership, the event, initially a humble exhibit, has swelled year upon year. Boasting an exhibitor from Dumaguete, the celebration stands as a testament to sustainability and advocacy for the local scene. Janra Montilla, the marketing maven at Ayala Malls Cebu, reveals the inspiration, "It's the perfect time of the year to feature the breathtaking beauty of Cebu. Plus, it's a sheer delight to highlight the bougainvillea's niche."

As the runway flourishes, one fashion house after another takes center stage. Designers like Mel Maria, Edwin Alba, Ia Coca, Angela Dado, Maria Navarete, Yoko Sato, Maria Dado, Ayka Lim, Valerie Alvez, and Phillip Tampus graced us with their captivating collections. Each creation epitomizes the essence of Cebu's unique style, standing out like a singular bloom against the backdrop of this urban oasis.

To select these esteemed designers, Montilla explains, "The Fashion Institute Group, a close collaborator, became our point of contact for choosing the designers - a combination of flourishing local talent and up-and-coming names."

The heart of the event, undoubtedly, lies in the spotlight shone upon local fashion, local models, and local blooms. This year, Montilla affirms, the event will continue to illuminate the brilliance of these homegrown talents.

Simultaneously, the "Blooms: Buds and Blossoms Fair" exuberantly unfolds on a different front, inviting guests to explore a diverse collection of bougainvilleas. The fair continues, adorned with various colors - variegated, imported, and local, until May 4th, 2025.

As twilight descends and the last petal falls, the evening concludes with the introduction of this year's "Blooms: Buds and Blossoms Fair" through a poignant, symbolic ceremony of watering, heralding the advent of the blossoming season. Plantitas from far and wide, their camera lenses primed and ready, capture the magical moments before retiring into the cool night air, leaving behind an eco-conscious endeavor in their wake.

[1] Blooms Event at Ayala Center Cebu: A Season of Bloom Celebration (Source: Ayala Center Cebu)[2] Tubo Cebu Art Fair: Previous Collaborations with Ayala Center Cebu (Source: Tubo Cebu Art Fair)[3] 2025 Blooms Event: Performances and Installations (Source: Ayala Center Cebu Official Event Page)[4] Retail Partnerships During Blooms Event: Human Clothing Promotions (Source: Human Clothing Official Website)

1. In 2025, Ayala Center Cebu, in partnership with the Cebu Bougainvillea Group, hosts the "Petals and Threads Fashion Show" at The Terraces, showcasing a blend of fashion, dance, and floral aesthetics, much like a gardenscape.
2. The event, initially a small exhibit, has grown significantly over the years, featuring an exhibitor from Dumaguete and several local fashion designers, including Mel Maria, Edwin Alba, Ia Coca, and more, highlighting Cebu's unique style.
3. Organized by the Fashion Institute Group, the fashion show aims to showcase both established and upcoming local talent, making it a significant platform for Cebu's burgeoning fashion-and-beauty scene.
4. Simultaneously, the "Blooms: Buds and Blossoms Fair" takes place, inviting guests to explore various colors of bougainvilleas, from variegated to imported and local, until May 4th, 2025, at Ayala Center Cebu.
5. As part of the "Blooms" Festival, visitors can expect a series of performances and installations, symbolically concluding with a ceremonial watering ceremony that marks the beginning of the blossoming season, drawing plantitas from all over to capture the magic of Cebu's blooming gardens.

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