Essential swimwear labels to discover this summer: H&M, Hunza G, and Heidi Klein highlighted.
Crush the beach and pool culture with these killer swimsuit brands rocking the landscape in 2025! From alluring one-pieces to confidence-boosting bikinis, these fabulous labels deliver styles that fit, flatter, and flat-out slay. No matter your size, style, or budget, there's a swimsuit that's perfect for you!
Shopping for the perfect swimsuit can be like a wild goose chase, but we've got you covered. Factors like aesthetics, cut, and fabric matter, and these top-tier swimsuit brands won't let you down. To help you make your selections, check out the hottest trends of 2025, as well as brands that cater to various body types and budgets:
2025 Swimwear Trends
- Bold Prints and Patterns: Dazzle the beach or poolside with tropical florals, animal prints, polka dots, multi-directional stripes, graphic prints, and striking color-blocking. Aim for a show-stopping impact!
- Tankinis: Embrace the blend of comfort, style, and versatility with these popular two-piece wonders, perfect for swimming and styling for casual outings.
- Nautical Stripes: Opt for a modern twist on a classic coastal theme with fresh, updated stripes.
- Floral Appliques and Metal Hardware: Elevate your swimwear with luxurious embellishments and details, adding texture and high-end flair.
- One-Piece Deep-Plunge Silhouettes: Combine elegance and sultry appeal withdeep plunging one-piece swimsuits that artfully balance coverage and sexiness.
- Extravagant Beading and Beachy Shells: Add a touch of luxury to your designs with beading, shell accents, and other charming details that bring a tactile advantage.
- Shirt-and-Skirt Sets and Golden Hour Hues: Embrace coordinated swim sets and warm, sunset-inspired hues, like merlot and burgundy, that get straight to the heart of barefoot beach glamour.
Brands Known for Inclusive Fits and Varied Budgets
satisfy your style cravings with deals that won't break the bank. Explore these sought-after brands, which cater to every size, shape, and budget:
1. BODEN
Embrace a playful approach to swimwear with this renowned British clothing brand. Stocking everything from mix-and-match bikinis, tankinis, and swimsuits, prepare for a wardrobe of cute swimwear in classic shapes designed to fit and flatter. Fun details such as clever panelling and body sculpting lining give it the edge it deserves. Show off your love for the ocean while wearing recycled fabrics!
KEY FEATURE: High recycled fabric content in all swimwear
RECOMMENDED PRODUCT: Boden's stretchy one-piece evokes a Hunza G vibe but features padded cups, stylish crossover straps, and soft materials.
2. NEXT
This high-street clothing staple merits praise for its stylish swimwear collection. Boasting affordable prices and fashionable trends, Next delivers everything from sporty, functional swimsuits and tummy control technology to bold and glamourous pieces that make you feel sexy on the beach.
KEY FEATURE: Impressive tummy control technology
RECOMMENDED PRODUCT: Miss this green bikini with a vintage vibe! Sporting a bandeau top with moulded cups, underwire, and detachable straps for flexibility, it's a versatile piece you won't want to live without.
3. PANACHE
A lingerie expert brand, Panache brings their know-how to swimwear with ample support, lift, and considered details like tummy control panels and removable straps. Perfect for larger busts, the brand offers a fabulous range of tankinis, long-sleeves, plunges, and balconies, with much of the fabric resistant to chlorine.
KEY FEATURE: Extensive range of tankinis, long-sleeves, plunges, and balconies, all backed by chlorine-resistant technology
RECOMMENDED PRODUCT: This bright magenta swimsuit showcases a plunging neckline, scalloped edge, and tummy control, a luxurious knitted honeycomb textured fabric that's exceptionally comfortable.
4. POUR MOI
An affordable brand with a 20-year history, Pour Moi is popular among fuller-busted women. Its focus on support and lift, combined with playful prints, sets it apart. Jump on board the retro wave with their high-waisted bottoms, underwired tops, and delightful polka dots.
KEY FEATURE: Large cup size range and on-point retro designs
RECOMMENDED PRODUCT: Showcase your adoration for retro style with Pour Moi's stunning polka-dotted swimsuit featuring high-waisted bottoms and full support.
5. BRAVISIMMO
Suited for ladies blessed with larger busts, Bravissimo specializes in providing comfortable swimwear suited to D+ cup sizes. Their designs include wired and non-wired styles, tummy control options, as well as mix-and-match bikini sets.
KEY FEATURE: Catering to D+ cup sizes with a focus on comfort, support, and lift
RECOMMENDED PRODUCT: Embrace the Old Hollywood glamour of this classic black bikini, designed for ladies size DD and above.
6. HUNZA G
Speed up the competition with this trendy swimwear brand open to all, offering one-size-fits-all swimsuits. Featuring classic shapes that repeat annually, and seasonal color updates, Hunza G brings a timeless, sophisticated feel.
KEY FEATURE: Unisex sizes and stylish, timeless fashion
RECOMMENDATION: For a little black swimsuit that's easy on the eyes, look no further! Hunza G's number brings versatility and style to the table.
7. H&M
Don't let the budget deter you from fabulous swimsuits—H&M delivers quality options that won't put a strain on your wallet. Sporting prices under £35 (for one-pieces or sets), these swimsuits are waterproof and can handle all the pool fun and recreation. Remember to rinse and wash carefully to extend the life of your swimwear!
KEY FEATURE: Budget-friendly, stylish swimwear options
RECOMMENDATION: Can't resist the charm of polka dots? Check out this black and white H&M swimsuit, combining classic charm with a dash of modern sophistication.
8. SEA LEVEL AUSTRALIA
With a stunning coastline, the Aussies are well-acquainted with beach fashion. Sea Level's designs balance high-performance swimwear, sleek aesthetics, and eco-friendly construction, making it a popular choice for those seeking stylish, sustainably crafted swimsuits.
KEY FEATURE: Eco-friendly fabrics and construction
RECOMMENDATION: Slip into this striking square neckline swimsuit, featuring the Sea Level's signature metal sliders and adjustable straps, providing a glamorous yet comfy fit.
9. HEIDI KLEIN
When budget isn't a concern, jet-set in luxury with Heidi Klein's swimwear. This high-end brand offers impeccable quality, intricate details, and superb support, made even more appealing by their number of famous fans, like Pippa Middleton.
KEY FEATURE: High-end luxury, famous fans, and superior quality
RECOMMENDATION: Put your best foot forward with this fabulous yellow square neck swimsuit, the perfect choice for a fashionable evening by the sea.
- Beauty in swimwear design is showcased by the 2025 trends, as fashion-and-beauty brands incorporate bold prints, tankinis, nautical stripes, floral appliques, deep-plunge silhouettes, extravagant beading, and beachy shells.
- Embrace a harmonious balance of style, fit, and affordability in swimwear as diverse home-and-garden brands like BODEN, NEXT, PANACHE, POUR MOI, Bravissimo, HUNZA G, H&M, SEA LEVEL AUSTRALIA, and HEIDI KLEIN cater to various body types and budgets.
- Elevate your beach lifestyle with a swimsuit that embodies home and garden aesthetics, as fusion brands like BODEN, SEA LEVEL AUSTRALIA, or H&M incorporate timeless, eco-friendly, or sophisticated designs into their collections.
