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Extended Halloween season planning aided by Mars with the resurrection of "Mars Halloween Insights and Trends"

"Halloween Consumer Habits and Trends on Mars Revealed in New Report"

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Halloween Celebrations Get an Early Start, with Mars Leading the Charge

It's time to get spooky! Halfway to Halloween, that unofficial kick-off to the 'spooky season', marks the arrival of the "Mars Tricks, Treats, and Trends" report. This exhilarating annual report offers valuable insights into consumer behavior surrounding Halloween.

Preparing for the Halloween season is no laughing matter for Mars. Their two-year strategy involves closely collaborating with retail partners to grasp the latest trends and consumer habits. Take a gander at the intriguing findings from the "Mars Tricks, Treats and Trends" report that can help steer retailers towards a successful Halloween sleigh-ride.

The Spook Dubs Are in the Air

Spooky festivities are already underway for some, with nearly one in ten Gen Z and millennials already cooking up their Halloween celebrations. Notably, these generations are more inclined than Gen X and Baby Boomers to purchase Halloween candy as soon as they spot it online or in-store. This trend opens up more opportunities than ever for retailers to snag the attention of shoppers and beef up their baskets.

Small Moments of Festive Joy

With seasonal festivities kicking off earlier, products that provide shoppers with festive visual cues can foster deep emotional connections. According to the report, 50% of Halloween candy purchasers typically opt for Halloween-specific candy choices, from classic favorites to fresh seasonal variations and vibrant, fun shapes.

Mars caters to this seasonal demand with captivating shapes like SNICKERS Pumpkins, which will debut a new six-pack offering, and spirited packaging options such as new M&M'S Peanut Butter Fun Size giveaway bags. The iconic M&M'S brand will also introduce an entirely new M&M'S Halloween Blend comprising Milk Chocolate, Peanut Milk Chocolate, and Peanut Butter Milk Chocolate varieties. Fall favorite M&M'S Milk Chocolate Pumpkin Pie will return for another year.

Spooky Traditions Rocking the Celebrations

Halloween serves as a social gathering for many, revolving around friends, family, and the community. The "Mars Tricks, Treats and Trends" Report identifies popular Halloween rituals such as dispensing sweets to trick-or-treaters (44%), decking out homes (41%), and indulging in Halloween candy (40%).

Interestingly, Gen Z and millennials are more likely than Gen X and Baby Boomers to observe Summerween, don costumes, and socialize at their homes or friends'. To entice younger generations of Halloween shoppers, retailers may consider emphasizing social occasions when merchandising the season.

Stocking Shelves to Meet Consumer Desires

Gen Z and millennials tend to prefer gummies, fruity, and sour treats. Nevertheless, all generations seem to concur that chocolate reigns supreme when it comes to Halloween. Per the recent Mars and Ipsos report, an impressive 80% of Halloween candy purchasers say they usually opt for this timeless classic.

Catering to evolving consumer preferences calls for even more variety in the seasonal aisle. Mars partners with retailers to ensure their shelves are stocked with the insight-driven innovations that consumers are eager for. And as a top pick for variety packs during Halloween, Mars will be launching additional combinations of fan-favorite fruits, such as STARBURST, STARBURST FaveREDs, SKITTLES, and SKITTLES Wild Berry, together with new variety packs boasting a mix of fruit and chocolate treats, to guarantee something for everyone.

Keep an eye out for these delightful treats from Mars, which will splash onto shelves this summer as retailers gear up for another exhilarating Halloween season.

Enrichment Data:

  • Prevalence of Chocolate: Chocolate is the most popular Halloween candy choice, with 80% of Halloween candy purchasers opting for it[1][2].
  • Early Planning and Summerween Trend: Gen Z and millennials start planning Halloween early, often about two months in advance. They are also driving the "Summerween" trend, where enthusiasts celebrate Halloween-related festivities throughout the summer[1][2].
  • Seasonal Candy Variety: Mars features a range of seasonal candies, including M&M's Pumpkin Pie, Snickers Pumpkins, Ghoulish Green Twix and Snickers, and Skittles Shriekers[3].
  1. The 'Mars Tricks, Treats, and Trends' report reveals that nearly one in ten Gen Z and millennials have already begun their Halloween celebrations.
  2. According to the report, 80% of Halloween candy purchasers typically choose chocolate, making it the most popular Halloween candy choice.
  3. Exciting new innovations from Mars this year include the debut of SNICKERS Pumpkins six-pack offerings, new M&M'S Peanut Butter Fun Size giveaway bags, and an entirely new M&M'S Halloween Blend.
  4. Gen Z and millennials are more likely than Gen X and Baby Boomers to celebrate Halloween throughout the summer, a trend known as Summerween, and to don costumes and socialize at their homes or friends'.
  5. This summer, keep an eye out for the latest seasonal offerings from Mars, including a variety of fruit-flavored candies like STARBURST, SKITTLES, and new combinations of fruit and chocolate treats.

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