German City Building Prize granted to Kellogg Pier in recognition of exceptional achievement in urban construction
In the heart of Bremen, the Kellogg Pier is now home to the "John & Will" Silo Hotel, a testament to how industrial architecture can be transformed into a thriving urban quarter with a new identity [1]. This remarkable project was awarded the special prize "Renovation Culture in the Circular City" at the German Urban Planning Award 2025 [3].
The Kellogg Pier, part of the Overseas Island GmbH, was carefully renovated to breathe new life into Bremen's harbour regeneration district, one of Germany’s largest urban renewal areas [2]. The project creatively reuses, meticulously renovates, and implements sustainable energy concepts, making it a shining example of innovative urban development [4].
The "John & Will" Silo Hotel, located within the listed grain silo of the Overseas Island, offers 117 individually designed rooms [6]. Most of these rooms are situated in the round tubes of the old silo, with new openings bringing light and views of the River Weser into previously dark spaces [1].
The project showcases a harmonious blend of tradition and future, sustainable energy supply, and creative reinterpretation. The characteristic elements of the production site at the Kellogg Pier are preserved and reinterpreted in the hotel, with the iconic red Kellogg's logo proudly displayed [1].
The former rice warehouse on the Overseas Island has been transformed into a market hall, adding to the vibrant mix of uses within the complex [7]. The "John & Will" Silo Hotel complex also includes gastronomy areas, offices, and a sustainable energy concept [8].
The Kellogg Pier project sends an inspiring signal for nationwide urban development, as stated by Senator for Building, Mobility, and Urban Development, Özlem Ünsal [9]. It demonstrates how historical industrial areas can be revitalized and become integral parts of the city, offering a sustainable and attractive connection between Bremen history, urban renewal, and future vision [1].
The "John & Will" Silo Hotel serves as an image source for the Senatspressestelle [10]. The project's success in combining renovation culture and innovative urban development in the circular city context has earned it well-deserved recognition and serves as a beacon for future urban development projects.
References: 1. [Link to Reference 1] 2. [Link to Reference 2] 3. [Link to Reference 3] 4. [Link to Reference 4] 5. [Link to Reference 5] 6. [Link to Reference 6] 7. [Link to Reference 7] 8. [Link to Reference 8] 9. [Link to Reference 9] 10. [Link to Reference 10]
The Kellogg Pier project, now home to the "John & Will" Silo Hotel, reinvents itself as a symbol of the revitalization of Bremen's harbor regeneration district, merging the home-and-garden elements of the past with the modern urban lifestyle. This vibrant mixture includes a revamped market hall, gastronomy areas, offices, and a focus on sustainable energy, all part of the larger home-and-garden complex on the Overseas Island.
