German Summer Preferences: Favorite Ice Cream Types to Savor in Summer 2025
In the world of ice cream, 2025 has seen a significant shift in consumers energy preferences. The demand for high-quality, organic, and plant-based options has surged, transforming the market landscape.
A2 milk ice cream, renowned for its lactose tolerance benefits, has gained popularity among health-conscious consumers. Meanwhile, the demand for organic ice cream has risen dramatically, with certified organic ice cream experiencing a turnover increase of over 20%.
Pistachio ice cream remains a firm favourite, with an increase of over 50% in orders. Its fine, nutty note continues to appeal to consumers, whether enjoyed as a scoop, in waffles, or as gelato. Frankfurt swears by classic sandwich ice cream, while Munich prefers organic varieties.
The trend towards nostalgia in ice cream reflects a larger need for familiarity in uncertain times. However, new and unconventional flavours have successfully entered the market. Nomoo, a niche producer, introduced creamy plant-based ice cream with over 50% fruit content, featuring flavours such as Matcha and Lemon-Mint. The "Ice cream of the year 2025" in Germany was announced as raspberry with pink pepper by the association Uniteis under the name "Strauss."
Ben & Jerry's, a well-known brand, reduced its vegan range, focusing on fewer flavours, and hosted a pop-up event in Hamburg showcasing new ice cream varieties and merchandise.
Handmade ice cream flavours from manufacturers like Ballabeni (Munich), Hokey Pokey (Berlin), or N'Eis (Mainz) are on the rise. Consumers are paying more attention to the origin and ingredients of their ice cream, leading to a rise in the popularity of local and organic options.
In Berlin, fruit ice cream and local ice cream are increasingly purchased. Ice cream flavours like Flutschfinger, Dolomiti, and Nogger are experiencing a resurgence in popularity.
Interestingly, many popular ice cream flavours, such as water ice and certain classics, are inherently vegan. The share of plant-based ice creams is rising rapidly, particularly in cities like Munich. Over 130% more vegan ice cream flavours were ordered compared to the previous year.
Ice cream trends continue to follow both national hypes and local preferences, with consumers showing a clear desire for quality, organic, and plant-based options. Whether you're a fan of traditional flavours or prefer to explore the new, there's never been a better time to indulge in ice cream.
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