Heinz's Verified Program Expands Beyond Ketchup: Empowering Independent Eateries for Achievement
In an exciting new development, Kraft Heinz has launched the Heinz Verified program in collaboration with Uber Eats. This initiative aims to highlight restaurants that serve Heinz products, providing consumers with valuable information about the food they are purchasing.
The Heinz Verified program offers numerous benefits to participating restaurants. Increased visibility is one such advantage, as restaurants using Heinz products may attract customers who prioritize quality and authenticity in their dining experiences. Partnership with a well-known brand like Heinz can also enhance a restaurant's reputation, signalling a commitment to using recognizable and trusted food products.
Moreover, the collaboration with Uber Eats offers additional marketing opportunities, potentially boosting a restaurant's online presence and sales. Restaurants that join the Heinz Verified program may also appear on a map of Heinz Verified restaurants on the Heinz website and be featured on Heinz Verified social media channels.
Peter Hall, President of Elevation, North America at Kraft Heinz, emphasized that the program is designed to help restaurants succeed, benefiting communities and delivering quality and value to both restaurants and individuals through premium products and experiences.
Participation in the Heinz Verified program is free and simple, requiring a brief online form with basic information about the business and Heinz product usage. Members also receive access to bundle pricing discounts, free monthly samples of new Heinz products, traffic-driving promotions, unique merchandise, a downloadable trend report, and the opportunity to participate in Heinz Verified promotions.
Heinz Verified has already gained momentum, with hundreds of participating restaurants across the United States and internationally. Notably, restaurants that have participated in past Heinz promotions have seen a 47% increase in customers and 14% more orders.
Heinz celebrates the irrational love it inspires in customers, with 84% of customers stating they would prefer a restaurant that serves Heinz Ketchup. The Heinz Verified program underscores Heinz's commitment to delivering quality to consumers and restaurant partners.
To learn more about the Heinz Verified program or to get a restaurant Heinz Verified, visit the Heinz Verified website. Restaurant owners can select their preferred membership tier, with higher levels purchasing more Heinz products. Heinz Verified partners with select partners like Uber Eats for promotions, offering value and support to small restaurants that other manufacturers often overlook.
- The Heinz Verified program, partnering with Uber Eats, provides restaurants using Heinz products increased visibility, boosting their reputation and online presence, potentially leading to increased sales.
- Participation in the Heinz Verified program offers benefits to restaurants, such as access to bundle pricing discounts, free monthly samples of new Heinz products, traffic-driving promotions, unique merchandise, a downloadable trend report, and the opportunity to participate in Heinz Verified promotions.
- Heinz Verified partners with businesses like Uber Eats for promotions, offering value and support to small restaurants that other manufacturers often overlook, aiming to deliver quality products and experiences to both restaurants and individuals.
