Highlighting the timeless designs of Herbelin, Helios raises the bar for luxury watches in India's marketplace.
Helios Redefines Watch Retail in India with Immersive Experiences
Helios, India's largest premium multi-brand watch retail chain, is not just riding the wave of premiumisation but shaping its future. Operated by Titan Company Limited, Helios boasts 282 stores across 100 cities in the country, offering over 45 international brands.
Recently, Helios showcased its commitment to luxury watch retail with the event 'Brew O'Clock: A Coffee Rave with a French Soul', held at its flagship store in Pondy Bazaar, Chennai. The focus of the event was to deliver multi-sensorial experiences for discerning Indian consumers through exquisite products and immersive storytelling.
The event was a launch for Herbelin's collection, featuring the unveiling of the Luna and Newport collections. The Luna collection showcases feminine timepieces with captivating reflections and a refined allure, while the Newport collection blends maritime design elements with the precision and sophistication of fine watchmaking.
The event was attended by actress Aparna Balamurali, and it showcased Helios' focus on craftsmanship, culture, and community. The Brew O'Clock experience positioned Herbelin's French horological excellence within India's premium lifestyle aspirations.
Helios' approach to retail extends beyond traditional transactions, aiming to create moments of discovery, dialogue, and deeper connection. The company prioritises consumer-centric policies such as same-day delivery, a 30-day exchange policy, and free battery replacement.
In line with modern luxury consumer trends, Helios emphasises experience and individuality alongside product quality. Their philosophy revolves around curating exquisite timepieces from multiple distinguished brands, promoting watches as experiential and individual lifestyle symbols, not just instruments, and hosting immersive events to connect customers directly with the stories and innovations behind each watch.
This commitment to exclusivity and immersive experiences likely stems from a desire to elevate the luxury watch buying experience, making it intimate and memorable beyond traditional retail transactions. Mr. Javed K M, General Manager of Retail-Watches, Titan Company Ltd., spoke at the event, reiterating Helios' dedication to redefining the experience of international watch brands in India.
Helios' portfolio ranges from affordable luxury watches priced between INR 5000 to 2.5 Lac, making luxury watch retail accessible to a wider audience. With its focus on curation, experience, and exclusivity, Helios is undoubtedly redefining the future of watch retail in India.
Consumers can explore the new Herbelin collection at their nearest Helios store or on the website www.helioswatchstore.com.
- Helios' philosophy extends beyond just selling watches, as they aim to curate exquisite timepieces that symbolize individual lifestyle choices, providing immersive experiences to connect customers directly with the stories and innovations behind each watch.
- In the realm of fashion-and-beauty and lifestyle, Helios' vision includes not only offering over 45 international watch brands but also hosting events like 'Brew O'Clock', which showcase culture and community, positioning luxury brands within the premium lifestyle aspirations of India.
- The food-and-drink aspect of Helios' events, such as the coffee rave at the Pondy Bazaar store, complements the overall experience by creating a multi-sensorial environment that appeals to discerning Indian consumers.
