Increased Requests for Wedding-Related Services Observed
In the first half of 2025, the Krasnodar Territory has witnessed a notable surge in wedding-related activities, according to various reports. Here's a closer look at the trends that have emerged.
The number of payments in jewelry stores increased by 27% compared to the previous year, totaling over 27,000 transactions. Despite a 5% decrease in the average check, amounting to 14,500 rubles, the total amount spent in these stores from January to June reached almost 393 million rubles.
Flower shops have also experienced a significant uptick in business. Residents made 178,000 transactions, a 10% increase in the average check from the previous year. This increase in quantity and volume has resulted in a total spending of over 297 million rubles during the same period.
Beauty salons have also seen a rise in demand, with the number of transactions increasing by 60% compared to the same period in 2024, totaling over 372 million rubles. Interestingly, the average check remained at the same level as in 2024, around 2,400 rubles.
The increase in traffic on relevant wedding sites in the Krasnodar Territory started earlier in the year compared to the surge seen last year. Last year, there was a surge in traffic only in May. This year, comparable high figures are seen since January. The trend has remained consistently high from March through July. Traffic on these sites even increased by another 1.5 times in March and remained high through July.
Future brides and grooms in the Krasnodar Territory most often search for useful wedding information on Tuesdays and Wednesdays, suggesting that they are likely meeting with relevant specialists and purchasing necessary goods over the weekend.
The trend of increased payments for wedding-related services continues, with these increases observed not only in jewelry stores, flower shops, and beauty salons but also in other sectors.
While direct evidence is missing, the increase in wedding-related online activity and payments in Krasnodar Territory could be attributed to several factors. These include the growing digitalization of wedding planning and payments, the influence of high-profile regional weddings fueling social interest, shifts toward alternative digital platforms due to bans on major global social media companies, and broader consumer trends toward online services in Russia.
Authoritative data would be needed for precise quantification and analysis of trends and causes specific to Krasnodar Territory. However, the trend of increased spending on wedding-related services and goods in the region is undeniable.
Home-and-garden stores have also observed an upward trend in transactions, with a 25% increase compared to the previous year, amounting to over 12,000 transactions. As a result, residents of the Krasnodar Territory have spent nearly 250 million rubles on home-and-garden products, reflecting the growing interest in creating a perfect home for the upcoming marriage.
The rise in wedding-related expenses extends to home-and-garden products, signifying an enhancement in the lifestyle aspirations of Krasnodar Territory residents as they prepare for their weddings.
