Key Stats Presented in 29 Infographics
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In today's digital landscape, infographics have become an essential tool for content marketers, enhancing engagement, understanding, and discoverability.
Recent statistics show that a staggering 45% of marketers use infographics as part of their content marketing strategies in 2025 [1]. This shift towards visual content is driven by its ability to make complex concepts easier to grasp [3][2], boost user engagement [2][4], and improve search engine visibility [3][4].
One of the key advantages of infographics is their ability to cater to the preferences of visual learners, a significant 65% of buyers [3][2]. By presenting information in an easy-to-understand visual format, infographics make data more memorable and accessible.
Beyond just being visually appealing, infographics also drive higher engagement and conversion rates. Interactive visual elements can boost user engagement rates by 47%, while improving website conversion rates by up to 86% [2][4].
Infographics also contribute to higher organic search rankings. They signal content quality and relevance to search engines, expanding visibility in rich search features beyond traditional blue links [3]. This improved SEO performance results in increased dwell time on websites, benefiting both user experience and SEO ranking signals [4].
Visual content, including infographics, is preferred by 91% of consumers over text-based content, underscoring their effectiveness in capturing attention [2]. In fact, studies have shown an 82% increase in readers' attention spans and recall through the use of colors in visuals [1].
The use of infographics is not limited to consumer-facing industries. In the B2B sector, 67% of marketers are creating infographics in 2020 [1]. Infographics also play a crucial role in healthcare, with patients who receive health statistics in infographic form being 2.84 times more likely to accurately estimate the risk of their conditions and make important decisions about their next steps [1].
In a competitive digital environment, infographics help brands stand out. They are visually engaging, memorable, and easy to understand, making content more scannable and shareable, with visual storytelling boosting audience retention by 68% and presentations with visuals being 43% more persuasive [2].
Moreover, infographics can save readers time. Researchers have demonstrated a 39% decrease in time spent finding crucial information in a document when visuals, color, and charts were used compared to when they weren't [1].
In conclusion, infographics remain a highly effective tool in 2025 content marketing. They make content more engaging, understandable, and discoverable through search engines, helping brands stand out in competitive digital environments [1][3][4].
References: [1] Content Marketing Institute, 2020. (n.d.). 2020 B2B Content Marketing Benchmarks, Budgets, and Trends—North America. Retrieved from https://contentmarketinginstitute.com/wp-content/uploads/2020/02/2020-B2B-Research-Final-Report-CMWorld-and-MarketingProfs.pdf [2] Social Media Today, 2020. (n.d.). 10 Powerful Statistics About Visual Content Marketing. Retrieved from https://www.socialmediatoday.com/marketing/10-powerful-statistics-about-visual-content-marketing/ [3] HubSpot, 2020. (n.d.). The Ultimate Guide to Infographics. Retrieved from https://blog.hubspot.com/marketing/infographic [4] Forbes, 2020. (n.d.). 10 Infographic Design Trends To Watch In 2020. Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2020/01/16/10-infographic-design-trends-to-watch-in-2020/?sh=557054d33f3d [5] Psychology Today, 2020. (n.d.). The Power of Color in Visual Content. Retrieved from https://www.psychologytoday.com/us/blog/the-science-design/201405/the-power-color-visual-content [6] HubSpot, 2020. (n.d.). How to Use Data Visualization in Your Marketing Strategy. Retrieved from https://blog.hubspot.com/marketing/data-visualization [7] Content Marketing Institute, 2020. (n.d.). 2020 B2B Content Marketing Benchmarks, Budgets, and Trends—North America. Retrieved from https://contentmarketinginstitute.com/wp-content/uploads/2020/02/2020-B2B-Research-Final-Report-CMWorld-and-MarketingProfs.pdf
