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List of Top Brands this Season: Discover the Most Popular Brands This Season!

Fashion Shockers Revealed: Luxury Brands Collide with Mass-Market Favourites, Sneakers Transform into Chic Sports Wear, and an Exit Sparks Unprecedented Buzz. Find out which Brands are dominating and who's unexpectedly soaring high...

Fashion Shockers! Lyst Exposes Q1 2025 Top Brands

Get ready to revamp your wardrobe, as Lyst, a global shopping platform for fashion, has unveiled the Q1 2025 Lyst Index. Remind yourself that fashion isn't all about the same sweaters and jeans - this season, you'll be dazzled! Let's dive into the top fashion labels of the quarter.

Lyst Index: The Fashion A-Listers

Discover theULTIMATE blend of luxury and mass market, as well as the transformation of sneakers into a sporty-elegant must-have. Say bye-bye to boring wardrobes, as this year's forefront artists take the stage!

👑 The Unchallenged Reign: Loewe

Ladies and gentlemen, the crown goes to Loewe! This brand's sudden rise to the top has been nothing short of spectacular, driven by a 38% jump in searches after the announcement of Jonathan Anderson's departure. Don't miss out on grabbing a piece of fashion history before the era ends!

🥈 Cool & Everlasting: Miu Miu & Saint Laurent

Miu Miu and Saint Laurent maintain their contemporary cool and timeless elegance, securing their places in the Top 3. No surprise here, as both brands remain in sync with the current styles. It's style, baby!

🎉 Mass Market Madness: COS at the 6th Spot!

Confused? Don't be - COS is currently at the 6th spot! This is the first time a mass-market label has entered the top 10, sparking excitement for its "quiet luxury" at an affordable price. Who needs a Lamborghini for luxury when you can score fashion with a clean conscience?

🎊 Rising Star: Chloé's Comeback Story

Chloé is making a bold re-entry onto the scene, with a 10-place leap to 9th. The fashion world is abuzz with the return of famous designer Chemena Kamali, whose signature style is attracting attention.

🏃 Sports Champion: ON enters the Lyst Index at 18th

On the runway and in the Lyst Index, ON is making waves. Once known for running sneakers only, this Swiss sports brand is now stealing the spotlight. It's a win for ON!

Lyst Index

  1. Loewe
  2. Miu Miu
  3. Saint Laurent
  4. Coach
  5. Prada
  6. Bottega Veneta
  7. The Row
  8. COS
  9. Alaïa
  10. Chloé

UInt, Celine, Puma, Adidas - Brands on Fire- Kendrick Lamar's Super Bowl pants from Celine caused a 412% craze for flared jeans.- Puma's ballet sneakers turned out to be the hottest kicks this year.- Uniqlo socks are this season's must-have, affordable fashion detail.- Adidas' Taekwondo sneakers ranked second in the hottest products, blending martial arts style with street chic.

© lyst

© lyst

Shoutout to Kendrick Lamar, Puma, Uniqlo, and Adidas for their popular fashion releases!

[1] [2] [5] Enrichment Data: In the Q1 2025 Lyst Index, the order of brands has changed slightly compared to previous years. Loewe took over Miu Miu for the top spot, and COS entered the Top 10 for the first time as a mass-market label. Other brands that experienced a boost include Celine, Puma, and Adidas. Saint Laurent, Coach, Prada, Bottega Veneta, The Row, Alaïa, and Chloé slipped slightly but remained in the top 10.

  1. The 9th position in the Q1 2025 Lyst Index is held by Chloé, a brand that has made a significant comeback with a 10-place leap, generating excitement as famous designer Chemena Kamali returns to the fashion scene.
  2. The global shopping platform for fashion, Lyst, has revealed that COS, a mass-market label, has broken into the top 10 of the Q1 2025 Lyst Index, causing a stir in the fashion world with its "quiet luxury" at an affordable price.
  3. Ready to step up your lifestyle game? Lyst's Q1 2025 Lifestyle Index includes home and garden categories, making it the perfect time to revamp your entire lifestyle, not just your wardrobe.
  4. Adding a touch of elegance to your fashion-and-beauty collection, ON, a Swiss sports brand, has impressed the fashion world by entering the Lyst Index at 18th, moving beyond running sneakers and into the limelight.
Quarterly fashion favorites unveiled, boasting unexpected trends: high-end merges with affordable, athletic-chic sneakers, and a departure stirs massive anticipation. Who's at the helm now and who's making a sudden appearance...?

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