Scoop: Lowe's Dials Up In-Store Experience With Apple Vision Pro
Lowe's debuts in-store kitchen design visualization application
Hey there! Let's chat about Lowe's latest move in the retail game. This month, they're inviting customers to test out their Lowe's Style Studio app on Apple Vision Pro devices at three select stores. That's right, you can now strap on these bad boys and virtually design your dream kitchen!
Just walk into stores like the ones in Charlotte, North Carolina; North Bergen, New Jersey; or Sunnyvale, California, hop on a headset, and voila! You can visualize preset kitchen styles, tweak fixtures, appliances, and materials with the help of a store associate. Once you've picked your dream design, you'll receive a PDF via email, text message, or AirDrop file to share with your contractor or loved ones. And don't worry, you can still buy your selections online, in-store, or via the Lowe's mobile app.
Want to book a slot for this futuristic shopping spree? Not a problem! Lowe's allows a few walk-ins, but you can also make an appointment online at those locations [1].
Lowe's has been on a tech roll lately. Remember their Measure Your Space tool, which lets you measure rooms and snag flooring pricing estimates? That was introduced in late 2021. Last year, they created a digital replica of a couple of their stores, aka a digital twin, for store associates to whip their operations into shape. This tech combined spatial data with Lowe's own data—product location, historic order info—to streamline things [2].
Other retailers like Best Buy, Wayfair, and StockX have jumped on the Apple Vision Pro bandwagon, offering customers the chance to preview products before purchasing [3]. Lowe's is taking it a step further with their Apple Vision Pro app, allowing customers to create their own kitchen from up to 80 billion design combinations!
"Lowe's is all about pushing boundaries in retail, and offering an Apple Vision Pro experience in select stores marks a significant step in our omnichannel journey," said Seemantini Godbole, Lowe's chief digital and information officer. "We think Apple Vision Pro can upgrade in-store kitchen design experiences, empowering customers with advanced spatial computing tech."
While Lowe's is investing in tech, their sales have taken a hit recently. In their latest quarter, net sales dipped 4.4% year-over-year to $21.4 billion, with Q1 comparable sales falling 4% [4]. A tricky housing market might be the culprit. But hey, let's see if their new tech wizardry can help turn things around!
[1] - Appointment booking link[2] - Lowe's Measure Your Space tool[3] - Apple Vision Pro App on App Store[4] - Lowe's 1Q 2023 sales declines
- Lowe's is enhancing the in-store shopping experience by allowing customers to test their Lowe's Style Studio app on Apple Vision Pro devices at select stores.
- This new technology offers customers the opportunity to virtually design their dream kitchen simply by strapping on headsets and walking into specific stores in Charlotte, North Carolina; North Bergen, New Jersey; or Sunnyvale, California.
- With the assistance of a store associate, customers can visualize preset kitchen styles, tweak fixtures, appliances, and materials, creating a personalized design.
- After finalizing a design, customers will receive a PDF or file to share with their contractor or loved ones, and they can still purchase their selections online, in-store, or via the Lowe's mobile app.
- Following the footsteps of other retailers like Best Buy, Wayfair, and StockX, Lowe's offers its Apple Vision Pro app, opening up 80 billion design possibilities for customers.
- Lowe's believes that Apple Vision Pro technology can significantly upgrade in-store kitchen design experiences, offering advanced spatial computing capabilities and empowering customers with cutting-edge technology.
