Luxury blending of past and present: Waldorf Astoria introduces its new signature candle
The Waldorf Astoria New York, a cultural icon with a rich history, is preparing for its grand reopening on September 1, 20XX, following a meticulous restoration project that has taken nearly a decade and cost over a billion dollars. As part of this transformation, the hotel has partnered with luxury perfume house Fueguia 1833 to create a signature scent, 301 Park Avenue, to be infused throughout the hotel's public spaces and residences.
The scent, named after the hotel's address on Park Avenue, was crafted after several months of careful research and development. It features a blend of more than eight ingredients, including Pensamiento, Sandalwood, Lirio del campo, and Santalum, combining warm, woody notes with vibrant citrus and floral accents. This blend aims to create a warm, sophisticated, and timeless aroma with a contemporary twist, perfectly balancing legacy with modernity.
Julian Bedel, founder of Fueguia 1833, described the inspiration behind the scent as evoking the intimate ambiance of a private Cole Porter concert, reflecting the golden age of music and the cultural richness of the hotel's past. The scent is meant to create a sensory journey blending nostalgia, curiosity, familiarity, and mystery — much like the hotel itself, which merges its historic legacy with modern transformation.
301 Park Avenue will be a distinctive element of the guest experience, thoughtfully integrated through spaces such as the legendary Peacock Alley and the Silver Corridor. It will also be available for purchase as a candle and diffuser, allowing patrons to bring the essence of the Waldorf Astoria into their own homes.
Luigi Romaniello, the managing director of the Waldorf Astoria, stated that the 301 Park fragrance is a tribute to the cultural legends who have shaped the city. He further added that the scent is intended to celebrate the Waldorf Astoria New York and the glory of its past and future.
The chefs and artisanal mixologists are already in place at the new Waldorf Astoria, ready to serve guests in the refurbished Peacock Alley Bar, where the scent of 301 Park is designed to evoke the sounds of cocktails shaking and the sight of the champagne-gold ballroom and their many fabulous parties. The 301 Park fragrance is intended to be a timeless hallmark of golden New York, embodying the timeless elegance of the past while embracing modern luxury and innovation.
Dorothy Scarborough, the assistant to the Editor in Chief of Town & Country and Elle Decor, noted that the collaboration between the Waldorf Astoria New York and Fueguia 1833 aimed to create a scent that harkens back to the 1920s, further enhancing the hotel's charm and allure. The 301 Park fragrance is set to be a memorable addition to the Waldorf Astoria New York, offering guests a unique olfactory experience as part of a new era in luxury hospitality.
- The newly crafted scent, 301 Park Avenue, evokes the intimate ambiance of a private Cole Porter concert, reflecting the golden age of music and the cultural richness of the Waldorf Astoria New York.
- The signature fragrance, 301 Park, will be a distinctive element of the guest experience, integrated thoughtfully throughout spaces like Peacock Alley and the Silver Corridor.
- The collaboration between the Waldorf Astoria New York and Fueguia 1833 aims to create a scent that harkens back to the 1920s, further enhancing the hotel's charm and allure.
- Luigi Romaniello, the managing director of the Waldorf Astoria, states that the 301 Park fragrance is a tribute to the cultural legends who have shaped the city, celebrating the Waldorf Astoria New York and the glory of its past and future.
- The 301 Park fragrance is meant to be a timeless hallmark of golden New York, embodying the timeless elegance of the past while embracing modern luxury and innovation.
- As a nod to the hotel's transformation, the scent will also be available for purchase as a candle and diffuser, allowing patrons to bring the essence of the Waldorf Astoria into their own homes, infusing elements of luxury, art, and lifestyle into their daily lives.
