National Heritage Lists Mountain-Grown Ginseng Trade as a Cultural Significant Practice
Hitting the Root of Tradition: Ngọc Linh Ginseng
🌿 Embracing the Past, Shaping the Future
Nestled in the heart of Nam Trà My District, Quảng Nam Province, lies a treasure trove of cultural heritage, the humble yet valuable Ngọc Linh Ginseng. This rare and highly sought-after Panax vietnamensis has recently found its place in the national spotlight, garnering recognition as a National Intangible Cultural Heritage by the Ministry of Culture, Sports and Tourism.
This acknowledgement serves as a testament to the profound cultural significance of Ngọc Linh Ginseng, a heritage that has been preserved and nurtured by generations of ethnic communities in the region.
Preserving Cultural Roots
Visitors learn more about Ngọc Ling ginseng at a farm in Nam Trà My district in Quảng Nam Province. The trade of ginseng among ethnic communities has been recognised as a National Heritage in term of 'folk knowledge'. - VNS Photos Công Thành
The recognition of Ngọc Linh Ginseng as a National Intangible Cultural Heritage highlights its undeniable cultural influence. By promoting its value, the government aims to support sustainable socio-economic development among ethnic communities in the area[1][2].
The herb, which originates from the Xe Dang people, has become a symbol of cultural continuity and resilience. Its cultivation, processing, and trade practices have been meticulously preserved and passed down through generations[3][4].
Economic Impact and Future Growth
Ngọc Linh Ginseng blankets over 1,600 hectares across seven communes, nestled at altitudes of 1,400 meters, and under the ancient forest canopy of Nam Trà My District. This valuable herb plays a pivotal role in providing local incomes, with ambitious plans to increase production to meet rising global demand[1].
A root of Ngọc Linh ginseng on show in the monthly Ngọc Linh ginseng fair in the Nam Trà My district of Quảng Nam Province.
The province aims to develop a 15,000-hectare ginseng development zone by 2030, with the goal of producing 500 tonnes of fresh ginseng roots annually starting from 2027[1]. With this increase in production, Ngọc Linh Ginseng is set to make a strong international presence, aiming to export to 20 countries, generating an estimated turnover of US$500 million by 2031-35[1].
A Rich History and a Promising Future
tracing its roots back to the late 1960s on Ngoc Linh Mountain in the shared territory of Quảng Nam and Kon Tum Provinces[2]. The ginseng is carefully cultivated, with traditional methods passed between generations. Since 2017, the district has promoted the herb through a monthly market, boosting local knowledge and skills[2].
As the years unfold, the future of Ngọc Linh Ginseng appears bright. The provincial government is forging partnerships with international organizations, such as the Thaco Group and Chinese Sinopharm Group, to advance its cultivation and trade[1].
A research centre on Ngọc Linh ginseng at an industrial park in Tam Kỳ City by Sâm Sâm Company. It's the first research and production centre into the herb in Quảng Nam Province.
Moreover, the province plans to host the first ever international Ngọc Linh Ginseng Festival in August, creating a platform to celebrate the significance of this herb and fostering a sense of unity within the local community[1].
- Science and technology will play a significant role in the development of Ngọc Linh Ginseng, with research centers established for its cultivation and production.
- The trade of Ngọc Linh Ginseng not only preserves a rich cultural heritage but also contributes to the socio-economic development of the ethnic communities in the Nam Trà My District.
- The recognition of Ngọc Linh Ginseng as a National Intangible Cultural Heritage is expected to boost investment in the sector, attracting companies like Thaco Group and Chinese Sinopharm Group.
- Ai and technology are expected to be instrumental in increasing the production of Ngọc Linh Ginseng, with ambitious plans to produce 500 tonnes of fresh roots by 2027.
- The cultural significance of Ngọc Linh Ginseng extends beyond Vietnam, with the provincial government planning to export the herb to 20 countries, generating an estimated turnover of US$500 million by 2031-35.
- The lifestyle and home-and-garden sectors may also be impacted by the rise of Ngọc Linh Ginseng, as the herb is known for its medicinal properties and potential health benefits.
- The international recognition of Ngọc Linh Ginseng is a testament to Vietnam's unique culture and reflects the country's commitment to preserving its heritage while embracing modern technology and business practices.
