Oxfam's Lena Enders Drives Sustainability Through Collaborative Alliances and Second-Hand Fashion
Lena Enders, the press spokesperson for Oxfam Germany, is driving sustainability initiatives through collaborative work with diverse societal alliances. She brings a unique background, having studied philosophy and literature, and worked in an intercultural center and as an editor. Enders manages press and public relations for the 56 Oxfam shops nationwide, which play a significant role in promoting sustainability and social justice by saving hundreds of thousands of clothing items from waste each year.
Enders' work at Oxfam involves developing guidelines for humanitarian organizations to strengthen climate resilience, particularly for vulnerable groups in crisis regions. She collaborates with broad alliances like the Klima-Allianz Deutschland, involving around 150 member organizations from sectors such as environment, religious communities, development, education, culture, health, consumer protection, youth, social issues, and trade unions. These collaborations ensure practical, widely accepted approaches by integrating local authorities and stakeholders through workshops.
The potential of second-hand fashion is a key focus of Oxfam's work. Enders highlights that there are already enough textiles in existence to clothe the next six generations, yet this potential is often underestimated. Second-hand fashion can be resource-saving, socially compatible, ecologically compatible, and still modern. Buying second-hand clothing saves water, energy, and CO2, contributing to climate and resource protection.
Through her role at Oxfam Germany, Lena Enders is fostering sustainability and social justice, both through collaborative work with societal alliances and by promoting the potential of second-hand fashion. Her efforts contribute to resource protection and climate resilience, particularly for vulnerable groups in crisis regions.
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