Preference of car colors among Krasnodar residents
In the first half of 2025, the car market in Krasnodar Krai, Moscow, Moscow Oblast, St. Petersburg, the Republic of Tatarstan, and other regions saw a significant surge in auto loans, with a combined volume of 576.5 billion rubles - a 47.2% decrease from the same period the previous year.
One of the most popular platforms for buying and selling cars, Avito Auto, has conducted an analysis to determine the colours of cars that users in the Krasnodar region prefer. The results show that monochrome colours, such as white, black, grey, and silver, account for 85% of new car listings and 74% of used car listings on the platform.
Black cars stand out as the most popular choice, with a higher demand than any other colour, particularly in the new car segment. Interestingly, demand for black cars is 8% higher on average compared to white cars, which is the second most common colour. The demand for brown and blue cars is 13% and 18% lower than for black cars, respectively, while silver and grey cars have the lowest demand, with a demand 15-23% lower than for black cars on average.
On the used car market, black cars are more popular than green cars by 1%. Blue, silver, grey, and white cars attract 9-12% fewer users than the most popular colour (black). In the Krasnodar region, the preferred car colours for new cars are predominantly white, black, and gray, with a recent trend of stronger price declines for SUVs and luxury car models.
The analysis also revealed that the average price of a used car in Krasnodar Krai decreased by 0.8% in July, to 1.97 million rubles. Among the top three models that became cheaper, Exeed VX and Chery Tiggo 8 Pro Max experienced decreases of 5.9% each, with their average prices now at 3.05 million rubles and 2.76 million rubles, respectively. The most significant decrease in average price in the region was observed for Voyah Dream, down by 6.5% to 5.56 million rubles.
Avito Auto is a platform that not only provides insights into the car market but also contributes to shaping it. By understanding the preferences of users in different regions, the platform can help car sellers and buyers make informed decisions and navigate the ever-changing car market.
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