SASHA's crusade against non-consensual online sharing of explicit images is redefining the ethical boundaries in the digital sphere
In the digital age, the issue of image-based abuse (IBA) has become a significant concern for many. Enter SASHA, a company that has emerged to tackle this problem head-on. Founded in 2020, SASHA's mission is to prevent and address IBA and identity theft.
The SASHA App, available to users aged 16 and above, is designed to empower and support victim-survivors of IBA. Users can catalogue their images within the app and choose to share them with others. Crucially, the App can block the sharing of images that have been explicitly marked as "not shareable" by another user.
SASHA seeks to go beyond just providing a platform for sharing. It aims to help victims take back control of their images and hold perpetrators legally accountable for their actions. If someone finds their image somewhere it shouldn't be, they can scan it and know exactly who shared it, and can send a takedown request or cease and desist letter directly through the app.
The technology behind SASHA is innovative. It works on the user's device, not in the cloud, to protect privacy and scale infinitely. SASHA's watermark is embedded directly into image pixels, making it resilient against compression and manipulation. This technology makes it possible to prove ownership of an image and potentially identify the first-link leaker if an image is abused online, even if the image is manipulated or screenshotted.
SASHA is also working on expanding its reach. It is in discussions with major tech companies to embed its technology into messaging and upload functions. Additionally, SASHA is close to integrating with insurance and telco partners that offer digital safety services. The company is aiming to transition from the B2C model to the B2B2C model, making the B2C model redundant. This move will not only identify perpetrators of non-consensual image sharing but also prevent such sharing in the first place.
SASHA's technology is designed to prevent the sharing of intimate images, including sexual ones, while protecting them from unwanted onward sharing. The company has undergone an independent human rights impact assessment to ensure its product is used ethically and does not expose vulnerable populations to new risks.
In the face of growing concerns about privacy and online safety, SASHA is redefining how content is governed, interacted with, and protected online. It is a company that is committed to making the digital world a safer place for all.
However, it is important to note that there is a risk that governments could request specific user data from SASHA. However, the company cannot provide such information due to its commitment to privacy and user consent.
As SASHA continues to grow and evolve, its focus is on deepfakes. Its system can detect when content has been altered or used maliciously due to its knowledge of the origin and intent of an image. This development will undoubtedly help combat the growing issue of deepfakes and protect users' digital identities.
In conclusion, SASHA is a privacy-focused technology company that is making strides in combating online image-based abuse and identity theft. Its innovative technology, commitment to privacy, and ethical approach make it a promising solution in the fight against these issues.
- SASHA, a company founded in 2020, aims to prevent and address image-based abuse (IBA) and identity theft, offering a solution through the SASHA App for users aged 16 and above.
- The SASHA App empowers victim-survivors by allowing them to catalog their images, block the sharing of "not shareable" images, and take legal action if their images are shared without consent.
- SASHA's technology works on users' devices, offering privacy protection and infinite scalability, with an embedded watermark making it resilient against compression and manipulation.
- SASHA is expanding its reach, discussing partnerships with major tech companies, insurance, and telco partners to further prevent non-consensual image sharing and identify perpetrators.
- As SASHA evolves, it is focusing on deepfakes, developing a system capable of detecting altered or malicious content due to its knowledge of the origin and intent of an image, combating the growing issue of deepfakes and protecting users' digital identities.
