Vandalized Miles-Carsharing Vehicles Featured Offensive Pig-Themed Graffiti - Shared Vehicle Journey: Vans Displaying Pork-Related Slogans
Miles Carsharing Deals with Recurring Vandalism
In a troubling turn of events, UK-based carsharing provider Miles has been facing a recurring issue with vandalism. The latest incident involves the alteration of the company's slogan "Van Rental Made Easy" on their vehicles, which has been changed to "An...al Made Easy."
This vandalism, while initially considered as simple vandalism, has raised eyebrows due to its crude interpretation as a sexual innuendo. Some find the alterations amusing, while others find them inappropriate or offensive.
The altered name, "Milfs," is a term from pornographic media, referring to a sexually attractive, mature woman. The term "Milf" gained popularity through films like "American Pie" and is commonly used in adult film titles. The initial alteration of the company's name to "Milfs" was also considered inappropriate by the company.
Miles, in response, has stated that any form of damage to their vehicles leads to costs that are ultimately borne by all customers. The company has not yet commented on the latest round of vandalism. However, they have expressed concern and warned that they would pursue and report such actions if possible.
The company is now considering making changes to their vehicle branding to prevent future vandalism. This would mark a departure from their initial decision to stick to their branding. Miles has not seen this type of vehicle alteration before, making it a unique challenge for the carsharing provider.
It's worth noting that Miles' specific response to "swine messages" (vandalism involving pig-related or swine graffiti) on their rental cars, or their plans to prevent such vandalism, have not been publicly reported.
In early 2024, a similar incident occurred where the "E" in "Miles" was altered to resemble an "F." This incident, too, was considered inappropriate by the company. The vandalism has targeted both cars and vans belonging to Miles, making it a persistent issue for the carsharing service.
As the situation unfolds, Miles continues to grapple with this recurring issue, seeking solutions to protect their brand and their customers from further vandalism.
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