Store pop-up establishment on Schlossberg, offering agenda for August and September
In the heart of Freiburg, Germany, the Bierle-Bar pop-up store is set to transform the Schlossberg area into a vibrant aperitivo hub for August and September 2025. This temporary extension is a continuation of FWTM's pop-up concepts and part of their ongoing efforts to revitalize urban spaces [1][2].
The pop-up store is backed by the federal funding program "Zukunftsfähige Innenstädte und Zentren" (ZIZ) and is a joint project between Brauerei Ganter and the innovation agency machn:, who together created Freiburger Bierle, the local organic beer that won the 2025 Freiburger Innovationspreis [2].
The Bierle-Bar offers more than just a refreshing drink. It serves as a cultural hub, hosting a variety of events and exhibitions suitable for all age groups. The grand opening party on August 1, 2025, will kick off the festivities, featuring happy hour from 5 to 7 pm, electronic beats by DJ collective FUSE (Käptn Hässler and Schlauch), and, of course, Freiburger Bierle beer [1][2].
The pop-up store is unique in its combination of a local, sustainable beer focus with a summer aperitivo concept. It functions as a model of pop-up store revitalization, continuing Freiburg’s efforts to activate urban empty spaces with innovative local products and interactions [2][4][1].
Visitors can look forward to lingering, discovering, and enjoying the diverse offerings at the Bierle-Bar. Whether it's the summery aperitivo drinks, the electronic music events, or the diverse exhibitions, this pop-up store promises an unforgettable experience [2][4][1].
In collaboration with local actors, FWTM is continuously developing the pop-up store format, making the Bierle-Bar more than just a temporary bar—it's a showcase for regional innovation in brewing and urban activation [1]. So, mark your calendars for August and September 2025, and get ready to immerse yourself in the vibrant atmosphere of Freiburg's Bierle-Bar pop-up store at Schwabentor.
[1] FWTM press release, 2025 [2] machn: press release, 2025 [4] Freiburg City Council press release, 2025
- The Bierle-Bar pop-up store, a joint project between Brauerei Ganter and machn:, aims to create a vibrant urban space by integrating food-and-drink, home-and-garden displays, and various cultural events as part of its lifestyle offerings.
- As the summer approaches, the Bierle-Bar pop-up store in Freiburg is set to become a hub for innovative local products, offering not just refreshing drinks but also an immersive experience in food-and-drink, culture, and lifestyle.
