Scoop: Next-Level Comfort Brand ThirdLove Debuts on Amazon
ThirdLove corporation introduces their product range on Amazon retail platform.
Here's aLowdown:
- Intimates maverick ThirdLove has taken a leap onto Amazon, as per communications sent to Retail Dive.
- The brand now offers seven of its coveted styles on the e-commerce giant, including fan-favorites like the 24/7 Classic T-shirt Bra, 24/7 Classic Nursing Bra, and the Kinetic Impact Sports Bra.
- Prices range from a snug $55 to a generous $78. With sizes spanning from A cup to I cup and many products in half-cup sizes, ThirdLove ensures a perfect fit for all bodies.
Get Inside the Loop:
ThirdLove's partnership with Amazon essentially places their stuff right where their customers regularly shop, noted the brand's co-founder and creative czar, Ra'el Cohen.
"Our mission at ThirdLove is to help our babes look and feel fantastic, and hooking up with Amazon lets us serve them better with the convenience and speed they crave. We're famous for our premium everyday essentials bras and knickers that our customers can't get enough of, just like those Amazon consumers who typically shop with a replenish mindset. It felt like a natural progression as the demand for our products keeps climbing," Cohen declared in a statement.
This eBay foray follows a trend as more DTC brands realize the benefits of selling through wholesale channels. Once staunch DTC- only merchants like Allbirds and Glossier are now testing the retail waters as a means to expand their customer base.
Since the pandemic thwarted ThirdLove's physical retail plans, the brand took a detour and re-entered the brick-and-mortar arena. Today, ThirdLove operates nine stores, as per their site.
Besides expanding its presence offline, ThirdLove has also stepped up its product lineup. In 2021, the brand dipped its toes into activewear when the category was sizzling hot. The same year, ThirdLove also introduced loungewear and a collection of seamless bras and knickers in inclusive sizing.
As a business selling a product where size matters, ThirdLove has invested heavily in tech to ensure customers nab the right fit. In 2021, the brand unveiled an online quiz dubbed "The Fitting Room." This was a follow-up to ThirdLove's 2016 introduction of Fit Finder, designed to tackle common bra problems. The Fitting Room tech helps customers identify issues with their current bras and find their perfect match with ThirdLove's correct size and style. The company also employs fit stylists ready to help customers virtually.
Beyond intimates and activewear, ThirdLove has diversified into underwear with a staggering array of choices and comfort as a priority. Their underwear offerings come in various cuts like hipster, brief, thong, bikini, and shorties, and are available in a range of fabric collections like Organic Cotton Cloud, 24/7® Classic, ComfortStretch, Zero Edge, All Day Lace, and Bare Mesh, each with unique characteristics such as breathable organic cotton, silky microfiber, stretchy nylon/spandex, no-show edges, recycled lace, and lightweight mesh[2][3][4].
ThirdLove has also delved into swimwear to offer beach-goers options catering to their personal style and comfort needs[1]. Overall, ThirdLove's expansion beyond intimates and activewear encompasses a vast range of underwear styles and swimwear while sticking to their commitment to comfort, personalized fitting, and inclusivity across these categories[1][2][3][4].
- As a result of the partnership with Amazon, ThirdLove's offerings are now accessible to customers where they shop most frequently, enhancing convenience for their customers who tend to shop with a replenish mindset.
- With the introduction of its products on Amazon, ThirdLove has joined other DTC brands like Allbirds and Glossier in testing the retail waters as a means to expand their customer base.
- In light of the pandemic thwarting ThirdLove's physical retail plans, the brand has re-entered the brick-and-mortar arena, now operating nine stores.
- To ensure customers find the right fit, ThirdLove has invested heavily in technology, developing online solutions like "The Fitting Room" and employing fit stylists ready to help customers virtually.
- ThirdLove's product lineup extends beyond intimates and activewear, offering a wide variety of underwear styles and swimwear, all prioritizing comfort and inclusivity.
- Amidst the pandemic, ThirdLove expanded its product lineup to include activewear in 2021 and a collection of seamless bras and knickers in inclusive sizing, following the sizzling hot trend in the category.
