Unveiling of Rolls-Royce's latest showroom in Auckland: Pursuit of Purple Elegance
Rolls-Royce Motors Cars Auckland Unveils New Luxury Showroom
Rolls-Royce Motors Cars Auckland has recently opened the doors to its new luxury showroom in Newmarket, boasting a modern and captivating design to cater to a younger, self-made, and uniquely individual clientele. The new facility, which is double the size of the previous one, boasts a significant street presence, with a light show that illuminates the space at night.
The showroom's interior is adorned with purple hues, a key part of Rolls-Royce's corporate identity, and features a comfortable lounge and waiting area complete with plush chairs, a glass coffee table, and a sumptuous mat. Beyond the bar, there is a private Bespoke Commissioning Atelier where clients can select car colours and materials to personalise their purchase.
Two latest models are on display at the new showroom: the Black Badge Spectre and the Ghost Series II V12. The Black Badge Spectre, the most powerful model in Rolls-Royce's history, offers Infinity Mode and Sprited Mode, enabling it to reach 100km/h in just 4.1 seconds. Rolls-Royce claims the Ghost Series II is the most advanced and driver-focused V12-powered car they have ever produced.
A kinetic light sculpture in the showroom adjusts to frame the car on display, creating a dynamic and engaging atmosphere. The showroom also features a speakeasy-style bar, adding an extra touch of luxury to the experience.
The Cabinet of Curiosities, a feature of Rolls-Royce showrooms globally, showcases locally relevant artworks, books, and design items. This unique collection provides a glimpse into the craftsmanship and attention to detail that Rolls-Royce is renowned for.
Rolls-Royce probably has one of the youngest buyer average-ages of any new-vehicle brand in New Zealand, with the average age being 43. The brand's new showroom aligns with this trend, offering a modern and contemporary space that appeals to a younger demographic.
The expansion of Rolls-Royce Motors Cars Auckland was made possible by asking BMW used cars to vacate the same building. This move allows Rolls-Royce to present its vehicles in a dedicated and luxurious setting, providing an unparalleled customer experience.
The new showroom is part of Rolls-Royce's new global corporate identity, signalling the brand's commitment to innovation, craftsmanship, and luxury. The opening of the new showroom in Auckland is a testament to Rolls-Royce's continued success and growth in the New Zealand market.
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