Walmart goods become accessible through a virtual home sales platform by Mashable
Mashable Home and Walmart Team Up to Revolutionize Virtual Shopping
In a bold move to blend entertainment, discovery, and direct commerce, Mashable Home, a virtual experience, and retail giant Walmart have partnered to create an immersive digital platform that allows users to explore virtual home environments while shopping for real products.
Mashable Home, a media and entertainment brand's virtual experience, offers a unique shopping experience by integrating Walmart's shoppable content. Users can navigate a virtually rendered 3D house with high-concept rooms, editorial content, interactive games, live on-demand programming, and shoppable hotspots. This seamless connection between browsing a virtual home setup and shopping for real products available at Walmart is a testament to the retailer's increased investment and innovation in virtual and augmented reality shopping technology.
The six core rooms of Mashable Home, including the kitchen, living room, and outdoor space, are designed to inspire users to make the most out of their own spaces. Users can even watch cooking videos in the kitchen, featuring influencers who use Walmart's groceries and cooking tools to execute recipes.
Walmart's foray into virtual shopping is not new. Last July, the company released Shoploop, a video shopping platform where consumers can discover products through 90-second or less videos. The retailer has also been livestreaming shopping events on TikTok, featuring brands like L'Oréal's Maybelline and NYX Cosmetics, Bliss, The Lip Bar, Kim Kimble, and Marc Jacobs fragrances.
Instagram has also joined the bandwagon, launching a new feature called "Shopping in Reels" in December, allowing users to purchase products tagged within Reels. Meanwhile, retailers are reworking physical stores to suit shoppers by implementing complementary shop-in-shops, age-appropriate experiences, and integrated technology.
Mashable Home's virtual experience is completely accessible until April 8. The platform, which originated from Mashable House, hosted by the media company during the SXSW festival in Austin, Texas, is a significant step forward in the integration of shoppable content and virtual experiences.
Sources:
- Mashable Home official website
- The Information - Walmart’s former executives lead eCommerce and technology initiatives
- TechCrunch - Walmart invests in virtual reality retail
- Store No. 8 - Walmart’s technology incubator focusing on AR/VR commerce strategies
- The partnership between Mashable Home and Walmart aims to revolutionize virtual shopping, blending entertainment, discovery, and direct commerce.
- Mashable Home, a media and entertainment brand's virtual experience, offers a unique shopping experience, integrating Walmart's products into 3D virtual home environments.
- Users can explore the six core rooms of Mashable Home, including the kitchen and living room, and interact with editorial content, games, and live programming.
- Walmart has been exploring virtual shopping technology for some time, with the launch of Shoploop last July and livestreaming shopping events on TikTok.
- The retail industry is embracing technology, with Instagram's recent introduction of "Shopping in Reels," and physical stores reworking spaces to incorporate technology and shop-in-shops.
- Mashable Home's virtual experience features shoppable hotspots, influencer cooking videos in the kitchen, and a range of products available at Walmart.
- Beyond retail, the collaboration between Mashable Home and Walmart extends to lifestyle, home-and-garden, smart-home-devices, gadgets, fashion, and finance, offering a comprehensive virtual shopping platform.
- The virtual shopping experience offered by Mashable Home and Walmart is accessible until April 8, marking a significant step forward in the integration of shoppable content and virtual experiences, especially in the space of product-reviews and shopping.
