Scoop: Blueland's Sustainable Cleaning Solutions Now At Whole Foods!
Whole Foods Market stocks Blueland products across all its 515 outlets nationwide.
Get ready to clean with a clear conscience, because Blueland's eco-friendly home care cleaning products have just landed at Whole Foods! That's right, starting today, you'll find Blueland's refillable hand soap products in all 515 Whole Foods stores across the nation. Just in case you're wondering, Blueland is the rad new brand that launched in 2019 and reached profitability last year, focusing on making sustainable choices accessible for all.
Make your way to Whole Foods and check out Blueland's offerings: they've got two different hand soap starter sets, priced at $15.99, plus a classic hand soap refill, a perrine lemon refill, and a botanical refill, all for $6.99 each. With Blueland, it's all about reducing waste, so the brand encourages you to reuse their spray bottles, while buying refills to keep your home fresh and tidy.
Blueland has been growing like a weed over the past few years, raking in sales over $100 million since its launch[1]. After securing a $20 million funding round earlier this year, Blueland has been making strategic moves to scale up their presence in retail stores, both online and offline. In the past, they've launched their products in Costco, Meijer, and even Costco - and they're still making their mark in Target, Kroger, Erewhon, and The Container Store.
So why should you hop on the Blueland bandwagon? You might be wondering how Blueland came to be. Founder and CEO Sarah Paiji Yoo had a lightbulb moment during her transition from breastfeeding to formula-feeding, when she discovered microplastic contamination in both tap and bottled water[3]. Determined to reduce wasteful plastic packaging and keep home products effective, she started Blueland in 2019. Now, over two years later, Blueland's products help customers reduce their carbon footprint - all while keeping their homes sparkling clean!
[1] Blueland Surpasses $100 Million in Sales since Launch
[2] Zero Waste Shops: The New Retail Frontier
[3] The Microplastic Crisis: What You Need to Know
- Blueland's eco-friendly home care cleaning products, focusing on sustainable choices and reducing waste, are now available at Whole Foods.
- With the launch of Blueland in 2019 and reaching profitability last year, they have been rapidly growing in the industry, surpassing $100 million in sales since their inception.
- The brand's offerings include two hand soap starter sets, refills, and an emphasis on reusing spray bottles.
- Blueland has made strategic moves to increase their retail presence, launching their products in Costco, Meijer, and Target, as well as Costco, Kroger, Erewhon, and The Container Store.
- Founder Sarah Paiji Yoo started Blueland after discovering microplastic contamination in water during her transition from breastfeeding to formula-feeding.
- In an effort to keep home products effective while reducing wasteful plastic packaging, Blueland's products help customers reduce their carbon footprint, keeping their homes clean.
- The hand soap refills, priced at $6.99 each, are designed to be used with the reusable spray bottles, promoting a more sustainable and financially efficient lifestyle in the home-and-garden and lifestyle sectors.
- Technology plays a crucial role in Blueland's research and development, as they strive to maintain the efficacy of their products while remaining committed to sustainable living.
