Wholesale ventures initiated by Avocado Green Mattress
Avocado Green Mattress Expands Presence in Wholesale Retail
In the competitive mattress industry, Avocado Green Mattress is making strides by entering the wholesale retail sector. The company, which was co-founded in 2015 in Hoboken, New Jersey, has recently begun selling its organic, sustainably made mattresses through Costco Wholesale, marking its entry into brick-and-mortar wholesale retail [3].
This expansion forms part of Avocado Green Mattress's near-future goals. The brand aims to increase its wholesale partnerships and expand its physical retail presence to make its GOLS and GOTS-certified products more accessible to consumers [1][3]. Vy Nguyen, co-Chief Executive Officer of Avocado, stated that the brand is seeking partners across the U.S. and Canada to help spread its mission and connect with customers who want to go organic [1].
By the end of the year, Avocado Green Mattress hopes to be available in more than 600 stores. This growth strategy involves adding more wholesale partners to its business. The brand's commitment to sustainability, certified B Corporation status, and transparency in materials and craftsmanship remain unwavering as it continues to offer high-quality, organic mattresses made with natural materials that align with its vision as a sustainability-focused brand [1].
Meanwhile, another player in the mattress industry, Serta Simmons, filed for Chapter 11 bankruptcy in January. The company, which owns DTC brand Tuft & Needle, merged with Tuft & Needle in 2018 [1]. Serta Simmons' CEO stated that the proposed agreement would create a "stronger financial foundation."
On the other hand, disruptor brand Purple announced it would focus on "premium" customers in 2023 amid declining revenue. Purple's website sales dropped 43.4% while showroom sales increased by 41.3% in January [3].
Brentwood Home, another mattress manufacturer and retailer, has been in business since 1987. The company, which makes mattresses and pillows, merged with Avocado Green Mattress in 2018 [3].
Lastly, Avocado Green Mattress is now available through home retailer Living Spaces in locations including Los Angeles and San Diego [3]. This expansion not only broadens the accessibility of Avocado's eco-friendly products but also strengthens its commitment to sustainability and transparency.
- Avocado Green Mattress is venturing into the business sector of wholesale retail, aiming to increase its partnerships and physical retail presence.
- Vy Nguyen, co-CEO of Avocado, is seeking business partners across the United States and Canada to advance the brand's mission.
- The mattress industry is experiencing a shift, with Avocado Green Mattress entering brick-and-mortar wholesale retail, while Serta Simmons files for Chapter 11 bankruptcy.
- In a bid to reach more consumers, Avocado Green Mattress hopes to be available in over 600 stores, expanding its business and distribution network.
- Disruptor brand Purple is planning to focus on premium customers in 2023, as its website sales decline while showroom sales increase.
- Brentwood Home, another mattress manufacturer and retailer, merged with Avocado Green Mattress in 2018, solidifying their presence in the industry and reinforcing their commitment to sustainability.
